Privacy Policy

This Privacy Policy describes the policies and procedures of Hawthorne Lab Inc. (“Hawthorne”, “we”, “our” or “us”) on the collection, use, and disclosure of your information on and any other websites on which we post this Privacy Policy (collectively, the “Sites”) and the services, features, content, applications, and products we offer (collectively, the “Services”).

Your privacy is important to us. When running Hawthorne, we follow a few fundamental principles:

  • We don’t ask you for information unless we truly need it. That being said, what we do ask for is solely to enable us to build an amazing customized experience and to communicate with you.
  • We don’t share your information with third parties except to deliver our Services and products, comply with the law, make Hawthorne better, protect our rights, or effectuate a business transfer.
  • We’re not a huge, faceless corporation. We’re just normal people trying to deliver an incredible experience. If you have any questions or concerns about this policy, please reach out to us at

How You Accept this Policy

By using Hawthorne, creating a user account, or ordering a product through our Sites, you agree to the use, disclosure, and procedures outlined in this Privacy Policy.

What Information does Hawthorne Collect?

We may collect a variety of information about you:

  • Information from Third Party Services (defined below) that you explicitly give us access to;
  • Your contact information, such as your first name, last name, mailing address, phone number, social media handle, or email (depending on how you contact us);
  • Your account information, such as the username and password you may establish or be assigned in connection with our Services, and such other information you may choose to provide us in connection with your account;
  • Your payment information, such as your credit card information (although we use a third party payment processor) and billing address if you make purchases through our Sites;
  • Questionnaire responses you chose to provide such as: (i) information about your diet, alcoholic beverage preference, self-estimated body temperature, smoking habits, and self-estimated skin oil level; (ii) information about your lifestyle, such as place and dress of work, how you spend your Saturday nights, fragrance preferences and fashion sense; and (iii) details about your background, such as age, and personality type;
  • Other information you choose to provide through the Sites or our pages on social networks, such as information you may provide when interacting with us on Twitter, Instagram, Facebook, YouTube, or Vimeo; and
  • Information we collect automatically when you interact with our Sites, including: (i) the IP address of the device you use to access our Services; (ii) the type of browser software you are using; (iii) the operating system you are using; (iv) the date and time you access or use our Services; (v) the website address, if any, that linked you to our Sites; (vi) the website address, if any, you leave our Sites and travel to; and (vii) other traffic data.

Information You Provide About Other Individuals

If you make a purchase, we may request certain information about a family member, friend, or other individual from whom you are purchasing a product (a “Recipient”) in order to complete your purchase. This may include contact information such as your or their name, email address, and shipping address. If you provide us with a Recipient’s information, you are responsible for obtaining the Recipient’s permission or for otherwise being authorized to do so.

You may have the opportunity to refer friends or other contacts to us. You may only submit a referral if you have permission to provide the referral’s contact information to us.  You are responsible for obtaining any necessary permissions from the individual you refer or for otherwise having the authority to make the referral.

Information We Automatically Collect

Like most websites, Hawthorne may incorporate technology such as “pixel tags”, “web beacons”, and “cookies.” Pixel tags or web beacons are tracking devices on websites or in emails that can monitor the behavior of the user visiting the website or sending the e-mail. Cookies (not to be confused with the sugary treat) are small files that web servers may place on your computer or mobile device when you visit a website.

Here, at Hawthorne, we use cookies to help identify and track usage of the Services and to make it easier to deliver a personalized experience. Our Sites use the following types of cookies for the purposes set out below.

Type of cookie Purpose
Essential Cookies These cookies are essential to provide you with Services available through our Sites and to enable you to use some of its features. Without these cookies, the Services that you have asked for cannot be provided, and we only use these cookies to provide you with those Services.
Functionality Cookies These cookies allow our Sites to remember choices you make when you use our Sites. The purpose of these cookies is to provide you with a more personal experience and to avoid you having to re-select your preferences every time you visit our Sites.
Analytics and Performance Cookies These cookies are used to collect information about traffic to our Sites and how users use our Sites. The information gathered may include the number of visitors to our Sites, the websites that referred them to our Sites, the pages they visited on our Sites, what time of day they visited our Sites, whether they have visited our Sites before, and other similar information.  We use this information to help operate our Sites more efficiently, to gather broad demographic information, monitor the level of activity on our Sites, and improve the Sites.

We use Google Analytics for this purpose. Google Analytics uses its own cookies. Please note Google’s ability to use and share information collected by Google Analytics about your use of Hawthorne is restricted by the Google Analytics Terms of Use ( and the Google Privacy Policy ( You can prevent Google Analytics from recognizing you on return visits to Hawthorne by disabling cookies on your browser. You also can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on (

Social Media Cookies These cookies are used when you share information using a social media sharing button or “like” button on our Sites or you link your account or engage with our content on or through a social networking website such as Facebook or Twitter. The social network will record that you have done this.
Targeted and advertising cookies These cookies track your browsing habits to enable us to show advertising which is more likely to be of interest to you. These cookies use information about your browsing history to group you with other users who have similar interests. Based on that information, third party advertisers can place cookies to enable them to show advertisements that we think will be relevant to your interests while you are on third party websites.

You can disable certain cookies that remember your browsing habits and target advertising at you by visiting If you choose to remove targeted or advertising cookies, you will still see advertisements but they may not be relevant to you. Even if you choose to remove cookies by the companies listed at the above link, not all companies that serve online behavioural advertising are included in this list, and so you may still receive some cookies and tailored adverts from companies that are not listed.

For a full listing and description of our use of cookies, please contact us at help and in the subject line, state “Cookies and Similar Technologies Request.”

You can typically refuse cookies, by adjusting your preference in your browser. However, be forewarned, disabling cookies may cause our Sites not to operate properly.  For further information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit

Information We Collect From Third Party Services

We haven’t built all of the features offered on Hawthorne from scratch. To run the Services, we often utilize various third-party products (collectively “Third Party Services”), such as Facebook, Instagram, and Twitter. If you authorize these Third Party Services to share information with us, you grant us permission to collect certain information, such as your name, email address, phone number, and any other information that the third-party service makes available to us. Please note that your use of these Third Party Services is governed by their respective terms of service and privacy policies. For any information we receive from a Third Party Services, we use and disclose such information in accordance with our Privacy Policy.  We also maintain pages for Hawthorne and our products on a variety of Third Party Services’ platforms, such as Facebook, Twitter, YouTube, Instagram, and other social networking services.  When you interact with our pages on those third-party platforms, the third-party’s privacy policy will govern your interactions on the relevant platform.  If the third-party platform provides us with information about our pages on those platforms or your interactions with them, we will treat that information in accordance with this Privacy Policy.

How We Use the Information We Gather

We primarily use the information we collect and store to enhance Hawthorne. Except if we sell all or a portion of our business, or as otherwise described below, we do not rent, trade, or sell your information.

To Provide Services to You

We use information to create an awesome experience. Some ways we may use your information include to:

  • Operate, maintain, administer, and improve the Sites and our Services;
  • Facilitate the sale and delivery of your purchases and registrations;
  • Contact and communicate with you when necessary;
  • Respond to your comments or questions;
  • Provide you with additional information according to your preferences;
  • Customize and personalize your Hawthorne experience, including our algorithm which helps decide which products may be ideal for you;
  • Generate aggregated statistics to help us improve the customer experience and develop new fragrances;
  • Make Hawthorne easier and more convenient for you (such as by prepopulating forms when you have already provided identical information);
  • Provide recommendations to you;
  • Send you information and marketing materials about Services and products available on our Sites as permitted by law (you will have the ability to opt out of such communications);
  • Train our team members; or
  • Other internal business purposes.

To Protect Us and Others and to Comply with the Law

We reserve the right to use your information as we reasonably believe is necessary to comply with the law or a court order; cooperate with law enforcement; enforce or apply our Terms of Use and other agreements; or protect the rights, property, or safety of Hawthorne, our employees, our users, or others. 

Aggregated and De-Identified Information

To improve our Services and for our lawful business purposes (including analytics), we may create aggregated and/or anonymous data from the information we collect. When doing so, we do our best to ensure that any aggregated and/or de-identified information cannot be linked back to you.

How We Share Information

Except as we discuss in this Privacy Policy, we will not share your information with third parties who wish to market other products and services to you.

We may provide your information to our contractors, agents, service providers, and designees  to enable them to perform certain services for us exclusively, including:

  • Order fulfillment;
  • Payment processing;
  • Website-related services such as web hosting;
  • Improvement of website-related services and features;
  • Maintenance services;
  • Development of new fragrances or other products; or
  • Distribution of advertisements and other marketing materials on our behalf.

Business Transfers

We may choose to buy or sell assets or our business. In these types of transactions or potential transactions, customer information is typically one of the business assets that would be transferred. Also, if we (or our assets) are acquired, or if we go out of business, enter bankruptcy, or go through some other change of control, your information will be one of the assets transferred to or acquired by a third party.

Compliance with Laws and Law Enforcement

Hawthorne may disclose information about you to government or law enforcement officials or private parties as required by law, and disclose and use such information as we believe necessary or appropriate to (a) comply with applicable laws and lawful requests and legal process, such as to respond to subpoenas or requests from government authorities; (b) enforce or apply our Terms of Use and other agreements; (c) protect the rights, property, or safety of Hawthorne, our employees, our users, or others; or (d) protect, investigate, and deter against fraudulent, harmful, unauthorized, unethical, or illegal activity.

What information can I access or change?

If you would like to request that we remove or revise your information, please send us a note at, and we’ll work with you. We may decide to not fulfill your request, unless prohibited by law.

If you decide you don’t want to receive text messages, email, or other mail from us, you can opt out of such communications by unsubscribing. Unsubscribing will stop you from receiving most types of communication, but it may not apply to communications about orders or transactions you place through the Services or to respond to your specific request.

Targeted Advertising

Some of the business partners that collect information about users’ activities on our Sites may be members of organizations or programs that provide choices to individuals regarding the use of their browsing behavior or mobile application usage for purposes of targeted advertising. Users may opt out of receiving targeted advertising on websites through members of the Network Advertising Initiative by visiting or the Digital Advertising Alliance by visiting Please note that we also may work with companies that offer their own opt-out mechanisms and may not participate in the opt-out mechanisms that we linked above.

If you choose to opt out of targeted advertising, you will still see advertisements online but they may not be relevant to you. Even if you do choose to opt out, not all companies that serve online behavioural advertising are included in this list, and so you may still receive some cookies and tailored advertisements from companies that are not listed.

Data Retention

If you delete your account or request that your information be deleted, we still may retain some information that you have provided to us in order to maintain Hawthorne or to comply with relevant laws.

Data Security

We are committed to making sure your information is protected and have selected third-party providers that help keep your information safe. Unfortunately, we cannot guarantee complete security. Any information that you provide to us is done so entirely at your own risk.


We are especially sensitive about children’s information. We’re not a site targeted towards children and we don’t knowingly collect information from children under the age of 13. If you are a parent or legal guardian of a minor child, we will treat any information that you provide us while using Hawthorne on behalf of your minor child as information as otherwise provided in this Privacy Policy. If you have questions concerning our information practices with respect to children, or if you learn that a child under the age of 13 has used Hawthorne, created a user account, or provided us with personally information, please email us at

Online Tracking And How We Respond To Do Not Track Signals

Online tracking is the collection of data about an individual’s Internet activity used to deliver targeted advertisements and for other purposes. Some web browsers (including Safari, Internet Explorer, Firefox, and Chrome) incorporate a “Do Not Track” (DNT) or similar feature that signals to websites that a visitor does not want to have his/her online activity and behavior tracked. If an online service elects to respond to a particular DNT signal, the service may refrain from collecting certain personal information about the browser’s user. Not all browsers offer a DNT option and there is currently no industry consensus as to what constitutes a DNT signal. Many website operators, including Hawthorne, do not take action to respond to DNT signals. For more information about DNT signals, visit

Other Sites and Services

The Sites may contain links to other websites and services.  These links are not an endorsement, authorization or representation that we are affiliated with that third party. We do not exercise control over third party websites or services, and are not responsible for their actions. Other websites and services may follow different rules regarding the use or disclosure of the information you submit to them. We encourage you to read the privacy policies of the other websites you visit and services you use.

We Reserve the Right to Update and Revise this Privacy Policy at Any Time

We occasionally review this Privacy Policy to make sure it complies with applicable law and conforms to changes in our business. We may need to update this Privacy Policy, and we reserve the right to do so at any time. If we do revise this Privacy Policy, we will update the “Effective Date” at the bottom of this page so that you can tell if it has changed since your last visit and do our best to notify you. Please review this Privacy Policy regularly to ensure that you are aware of its terms. Any modifications to this Privacy Policy will be effective upon our posting of the new terms and/or upon implementation of the new changes on the Sites (or as otherwise indicated at the time of posting).  In all cases, any use of the Sites after an amendment to our Privacy Policy constitutes your acceptance to the revised or amended Privacy Policy.

Your Rights as a California Resident

If you are a California resident, in addition to awesome weather, you also get the ability to ask us for a notice identifying the categories of information we share with our affiliates and/or third parties for marketing purposes and the contact information for such affiliates and/or third parties (under California Civil Code Sections 1798.83-1798.84). If you are a California resident and would like a copy of this notice, please submit a written request to We won’t even ask you for a bottle of Napa Valley chardonnay in return (but if you send one, our staff will happily accept).

International Users and Visitors

Hawthorne is hosted in the United States. Because the Internet is global, you should note that by providing information as an international visitor or user, you are: (i) permitting the transfer of your information to the United States which may not have the same or as protective data protection laws as the country in which you reside; and (ii) permitting the use of your information in accordance with this Privacy Policy.


We’d be happy to answer them. Shoot us an email or send us a note:


Mailing Address:

Hawthorne Lab Inc.
394 Broadway Floor 6
New York, NY 10013

Effective Date: November 28, 2018

Thanks for reading our Privacy Policy!