Hawthorne is combining creative self-expression and the surrounding culture to data-driven experiences and innovative formulas.
Explore Hawthorne's take on luxury aesthetic care, including the latest collections of cologne, deodorant, hair care and skincare.
Why we're doing itIt should be easy for you to find and use high quality products, but that isn't the case. We were over using outdated products made with cheap ingredients that pushed an outdated version of personal care. Instead, we built Hawthorne on individuality, accessibility, and helping you be confidently your best.
How we do itTo make it easy, we used study-backed research and data from hundreds of thousands of customers to develop an algorithm that identifies the perfect products for your body chemistry, skin type, hair type, and lifestyle with over 97% accuracy. All you have to do is take our quiz to get your tailored products. You can also browse our full collection on your own. If you aren't happy with your personalized products, we don't rest until you are. We'll exchange them for free or get you a full refund. That's our promise to you.
Who we areWe are childhood friends creating modern personal care products for all needs. We partner with award-winning product creators, and all of our formulas are proudly made in the USA. We invest over 5x more on our ingredients and formulas than other brands – that way we can create the best quality products for you.
Made by the World’s Most Renowned Perfumers
Fragrance Hall of Fame Winner
5x Winner Men’s Fragrance of the Year
Award-Winning Parisian Perfumer