A background image from Hawthorne

Meet

Hawthorne makes it easy to elevate yourself with premium products that work for you as an individual. Take our quick quiz to receive perfectly tailored products for all of your personal care needs or shop our full collection yourself. Either way, you'll always be looking and feeling your best for whatever comes your way.

Why we are doing it? Placeholder Image
Why we're doing itIt should be easy for you to find and use high quality products, but that isn't the case. We were over using 'dad brands' made with cheap ingredients that pushed an outdated version of personal care. Instead, we built Hawthorne on individuality, accessibility, and helping you be your best self.
How we do itTo make it easy, we used study-backed research and data from hundreds of thousands of customers to develop an algorithm that identifies the perfect products for your body chemistry, skin type, hair type, and lifestyle with over 97% accuracy. All you have to do is take our quiz to get your tailored products. You can also choose to browse our full collection on your own. If you aren't happy with your personalized products, we don't rest until you are. We'll exchange them for free or get you a full refund. That's our promise to you.
How we do it - placeholder image
Who we are - placeholder image
Who we areWe are modern guys creating modern personal care products. We partner with award-winning product creators, and all of our formulas are proudly made in the USA. We invest over 5x more on our ingredients and formulas than other brands - that way we can create the best quality products for you.

Made by the World’s Most Renowned Perfumers

Rodrigo Flores-Roux

Rodrigo Flores-Roux

Fragrance Hall of Fame Winner

Oliver Gillotin

Olivier Gillotin

5x Winner Men’s Fragrance of the Year

Quentin Bisch

Quentin Bisch

Award-Winning Parisian Perfumer