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Hawthorne makes it easy to elevate yourself with premium quality products that work perfectly for you as an individual. With just a quick survey, you’ll receive perfectly tailored products for all of your bathroom needs, right when you need them. That way you’re always looking and feeling your best for whatever comes your way.
Hawthorne makes it easy to elevate yourself with premium quality products that work perfectly for you as an individual. With just a quick survey, you’ll receive perfectly tailored products for all of your bathroom needs, right when you need them. That way you’re always looking and feeling your best for whatever comes your way.
WHY WE’RE DOING IT
It should be easy for guys to find and use high quality products, but that wasn't the case. We were over using 'dad brands' made with cheap ingredients that pushed an outdated version of masculinity. Instead, we built Hawthorne on individuality, accessibility, and helping you be your best self.
HOW WE DO IT
To make it easy, we used study-backed research and tested thousands of different guys to develop an algorithm that identifies the right products for your body chemistry, skin type, and lifestyle with over 95% accuracy. All you have to do is take a quick survey to get your tailored products. And if you don't like your tailored products, we don't rest until you do: we'll retailor them for free or get you a full refund. That's our promise to you.
WHO WE ARE
We are modern guys creating modern personal care products for men. We partner with award-winning product creators, and all of our formulas are proudly made in the USA. We invest over 5x more on our ingredients and formulas than other brands -- that way we can create the best quality products for you.
MEET OUR PERFUMERS
+
MEET OUR LABS
+
WHY WE’RE DOING IT
It should be easy for guys to find and use high quality products, but that wasn't the case. We were over using 'dad brands' made with cheap ingredients that pushed an outdated version of masculinity. Instead, we built Hawthorne on individuality, accessibility, and helping you be your best self.
HOW WE DO IT
To make it easy, we used study-backed research and tested thousands of different guys to develop an algorithm that identifies the right products for your body chemistry, skin type, and lifestyle with over 95% accuracy. All you have to do is take a quick survey to get your tailored products. And if you don't like your tailored products, we don't rest until you do: we'll retailor them for free or get you a full refund. That's our promise to you.
WHO WE ARE
We are modern guys creating modern personal care products for men. We partner with award-winning product creators, and all of our formulas are proudly made in the USA. We invest over 5x more on our ingredients and formulas than other brands -- that way we can create the best quality products for you.
MEET OUR PERFUMERS
RODRIGO FLORES-ROUX
Watch Film
QUENTIN BISCH
Watch Film
OLIVIER GILLOTIN
Watch Film
MEET OUR LABS
220 LABORATORIES (RIVERSIDE, CA)
Innovative product development lab for brands like Paul Mitchell.
AWARE PRODUCT LABS (LOS ANGELES, CA)
LA-based laboratories specializing in skin and hair care.
COMMONWEALTH SOAP LAB (FALL RIVER, MA)
State-of-the-art lab that creates soaps for brands like Malin+Goetz

How It Works

01
Introduce Yourself
Tell us about your body chemistry, skin type, shower habits, and lifestyle in our tailoring quiz.
02
Try It Risk-Free
Try any of your tailored bathroom products for $15 with subscription. Cancel anytime. Free shipping.
03
Never Run Out
We use your data to predict when you'll run out and send you auto-refills. That way you're always ready.

How It Works

01
Introduce Yourself
Tell us about your body chemistry, skin type, shower habits, and lifestyle in our tailoring quiz.
02
Try It Risk-Free
Try any of your tailored bathroom products for $15 with subscription. Cancel anytime. Free shipping.
03
Never Run Out
We use your data to predict when you'll run out and send you auto-refills. That way you're always ready.
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OUR SITE HAS BEEN OPTIMIZED FOR PORTRAIT VIEW.
ALSO, WHO USES LANDSCAPE? :P