WHY WE’RE DOING IT
It should be easy for guys to find and use high quality products, but that wasn't the case. We were over using 'dad brands' made with cheap ingredients that pushed an outdated version of masculinity. Instead, we built Hawthorne on individuality, accessibility, and helping you be your best self.
HOW WE DO IT
To make it easy, we used study-backed research and tested thousands of different guys to develop an algorithm that identifies the right products for your body chemistry, skin type, and lifestyle with over 95% accuracy. All you have to do is take a quick survey to get your tailored products. And if you don't like your tailored products, we don't rest until you do: we'll retailor them for free or get you a full refund. That's our promise to you.
WHO WE ARE
We are modern guys creating modern personal care products for men. We partner with award-winning product creators, and all of our formulas are proudly made in the USA. We invest over 5x more on our ingredients and formulas than other brands -- that way we can create the best quality products for you.