Hair

Everyday Shampoo

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everyday shampoo bottle front

You have chin-length or longer hair and shampoo daily.

Long Hair: Every 4 Weeks

Your hair is medium-length (you can comb it) and shampoo daily.

Medium Hair: Every 8 Weeks

You have short hair (you can't comb it) or a buzz cut and shampoo daily.

Short Hair: Every 12 Weeks

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Thickening Shampoo

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Finally, a shampoo actually designed for your curls: sulfate-free, non-drying, nutrient-rich, and ultra moisturizing. Frizz Fighter Shampoo nourishes your curls with a non-foaming formula that effectively cleanses dirt and oil without drying out your hair. Shea butter, coconut oil, and macadamia oil deliver extra moisture to hydrate your hair and tame frizz. It is expertly scented with a calming, woody citrus peel scent. It's also perfect for co-washing.

Frizz Fighter Shampoo

curl quenching hair set with shampoo and conditioner bottles

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frizz fighter shampoo bottle

You have curly or coily hair and shampoo daily.

Curly & Coily Hair: Every 4 Weeks

You have wavy hair and shampoo daily.

Wavy Hair: Every 6 Weeks

You have straight hair and shampoo daily.

Straight Hair: Every 8 Weeks

Oil Control Shampoo

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An invigorating formula that provides soothing relief from scalp dryness, irritation, and itchiness. Rosebay extract and aloe vera target dry, flaky, and itchy scalp to calm discomfort and deliver lasting hydration – all with an unmistakably fresh and natural peppermint scent.

Scalp Cooling Shampoo

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Formulated with natural ingredients and scented with soothing geranium leaf, this unique lightweight conditioner delivers silky smooth and strong hair with a weightless formula that's easy to wash and doesn't weigh down hair. Made with nutrient-rich olive fruit extract and sunflower seed extract, this formula replenishes moisture for thicker and fuller hair. Perfect for those with thinning, oily, or greasy hair, or for anyone who wants extra volume.

Weightless Conditioner

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Long Hair: Every 6 Weeks

A deeply moisturizing formula that detangles and restores hydration. This formula is perfect for those with curly or very dry hair or anyone who enjoys a thick, deeply moisturizing experience. It uses antioxidant-rich hops extract, avocado butter, shea butter, and murumuru seed butter to repair your hair while replenishing your scalp for softer hair and smoother curls. It is expertly scented by our master perfumers behind award-winning colognes to have a calming, woody citrus scent.

Ultra Nourishing Conditioner

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frizz fighter shampoo bottle front

Wavy Hair: Every 8 Weeks

Straight Hair: Every 12 Weeks

Restore your dry, itchy, and irritated scalp with this nourishing, non-greasy, and nutrient-rich conditioner. This formula delivers moisture to your scalp and hair to calm irritation and restore balance. Tea tree and peppermint extract soothe your scalp while avocado and sunflower extract hydrate superbly without clogging pores or leaving buildup on your scalp. Expertly scented with refreshing and elevated eucalyptus mint, this conditioner is perfect for effective, elevated scalp care.

Scalp Reviving Conditioner

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You have short hair (you can't comb it) and shampoo daily.

Unlock healthier and better-looking hair with this low maintenance conditioner that reverses damage and restores moisture loss. This formula moisturizes and strengthens your hair so that you can have your best hair day, every day. Plant-derived ingredients lock in moisture, making your hair softer, less dull, and easier to style. It is expertly scented by master perfumers using our our signature 'Aromatic and Woody' cologne – a refreshing and elevated eucalyptus and mint scent.

Everyday Conditioner

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image of everyday conditioner

Create an effortless look while thickening your hair.

Avocado Seed Thickening Clay

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You style your hair every day.

Daily Use: 8 Weeks

You style your hair only 2-3x a week.

Occasional Use: 16 Weeks

Slick it back clean while hydrating your hair.

Water-Based Hydrating Pomade

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Upgrade your shower basics with an elevated 3-step routine to cleanse, nourish, and revitalize your hair and skin. Scented with our refreshing and clean signature "Aromatic and Woody" cologne scent with notes of eucalyptus and mint, this set will have you feeling fully energized and rejuvenated after your shower.

Hydrate your skin with this refreshing formula and scent. Scented with our signature "Aromatic and Woody" cologne scent, this refreshing body wash washes away daily dirt and grime while restoring nutrients for healthier skin. Plant-derived glycerin leaves your skin cool, hydrated, and refreshed and our cologne-quality scent invigorates your senses.

Everyday Eucalyptus Mint Body Wash

Shower Starter Set

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You shower 2+ times a day. For those with active and physical lifestyles.

2+ Showers Daily: Every 4 Weeks

You shower once a day.

Daily Showers: Every 8 Weeks

You shower every few days when you get dirty or sweaty. For sensitive skin types.

Occasional Showers: Every 16 Weeks

Fight back against thinning, receding, or damaged hair with our fortifying and thickening shampoo before giving it volume and strength with our lightweight conditioner that won't weigh it down. This 2-step routine is made with DHT-blocking ingredients to help combat hair loss, hair follicle-stimulating ingredients to promote hair growth, and hair strand strengthening ingredients like rice protein and biotin.

Thickening Hair Set

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Image of thickening hair set with Thickening Shampoo and Weightless Conditioner

Intentional hair care starts here. Cleanse with nutrient-rich and sulfate-free shampoo to achieve invigorated hair and scalp. Then lock in moisture with our nourishing silicone-free formula for silky smoothness. Both shampoo and conditioner are scented by our award-winning 'Aromatic and Woody' cologne – a refreshing Eucalyptus Mint scent.

Everyday Hair Starter Set

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image of everyday hair starter set with shampoo and conditioner bottles

Designed to deliver healthier and soothed scalp, tackle scalp irritation, dryness, and itchiness with our scalp cooling duo. Natural ingredients in our shampoo and conditioner include tea tree oil, peppermint, oat extract, and rosebay extract that deliver lasting hydration and target irritation – all with an unmistakably fresh and natural peppermint scent. This simple 2-step routine will leave you with a happier head and a tingly fresh scalp.

Scalp Cooling Hair Set

scalp cooling hair set with shampoo and conditioner bottles

image of scalp cooling hair set with shampoo and conditioner

If you struggle with frizzy, curly, coily, or damaged here, this 2-step hair set if exactly what you need. Scented with a woody citrus peel scent, the non-foaming shampoo is made with shea butter, macadamia oil, and coconut oil to replenish your hair with moisture without stripping it away and drying it out. The thick and restorative conditioner delivers deeply penetrating nutrients to soften your hair.

Curl Quenching Hair Set

curl quenching hair set with shampoo and conditioner

You have coily hair and shampoo daily.

Coily Hair: Every 4 Weeks

Curly Hair: Every 6 Weeks

Wavy/Straight Hair: Every 8 Weeks

Oily and greasy hair is no match for this 2-step hair routine. Oil Control Shampoo uses invigorating peppermint and strengthening vitamin B5 to rid your hair and scalp of grease and buildup. Weightless Conditioner delivers lightweight, non-greasy hydration to your hair to add volume and life.

Oil Control Hair Set

Our Everyday cleansing formulas are designed to be effective yet gentle – perfect for regular use. This set elevates your daily shower with cologne-quality scents and nutrient-rich ingredients including natural argan oil, jojoba extract, and aloe to deliver a refreshing and enjoyable experience every day.

A premium formula perfect for your daily face reset. This refreshing wash effectively cleanses away daily dirt and grime while hydrating your skin with soothing aloe vera and three types of calming ceramides. Its gentle yet effective formula is designed for all skin types, and its naturally-derived geranium leaf scent provides a refreshing experience.

Everyday Face Cleanser

Everyday Cleansing Set

Hand squeezing everyday body wash bottle

everyday shower set with shampoo, face cleanser, and body wash

You shower every few days when you get dirty or sweaty.

Thickening Hair Styling Set

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Hydrating Hair Styling Set

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Sulfate-Free

Paraben-Free

Silicone-Free

Phthalate-Free

Cruelty-Free

Packed with the good stuff, antioxidant-rich argan oil increases hair strength and elasticity.

Argan Oil

This hydrating emollient helps retain moisturizers in your hair.

Coconut Oil

This hydrating vitamin strengthens, volumizes, and softens your hair.

Vitamin B5

Water (Aqua/Eau)

Cocamidopropyl Hydroxysultaine

Sodium C14-16 Olefin Sulfonate

Cocamidopropyl Betaine

Cocamide Mipa

Aloe Barbadensis Leaf Juice

Argania Spinosa Kernel Oil

Citric Acid

Cocos Nucifera (Coconut) Oil

Decyl Oleate

Ethylhexylglycerin

Fragrance (Parfum)

Glycerin

Guar Hydroxypropyltrimonium Chloride

Iodopropynyl Butylcarbamate

Panthenol

Peg-150 Distearate

Persea Gratissima (Avocado) Oil

Phenoxyethanol

Polyquaternium-44

Polyquaternium-7

Polysorbate 20

Sodium Gluconate

Sodium Lauroyl Sarcosinate

Limonene

This hydrating ingredient strenghtens and moisturizes hair.

Aloe Vera

This light oil is rich in oleic acid, which means it can actually penetrate the hair shaft to moisturize your hair.

Avocado Oil

Provitamin B5

Cetearyl Alcohol

Behentrimonium Chloride

Aminomethyl Propanol

Capryloyl Glycerin/Sebacic Acid Copolymer

Cetrimonium Chloride

Diheptyl Succinate

Humulus Lupulus (Hops) Extract

Isododecane

Isopropyl Alcohol

Neopentyl Glycol Diheptanoate

This anti-inflammatory ingredient improves skin’s hydration and elasticity, and promotes smoothness.

Potassium Sorbate

Sodium Benzoate

Squalane

Stearalkonium Chloride

Everyday Hair Starter Set

What’s Included

Everyday Shampoo

Everyday Conditioner

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